fields of activity
A strategy is a fundamental decision, a framework on which to orient purposeful decision-making. This goes both for business strategy and for brand strategy. The two are inseparably linked.
In strategic consulting, I take an existing business strategy as the basis for developing a brand strategy. A clear orientation that is both discerning and inspiring — and one that results in measurable business success.
My work begins at an earlier stage than that of an advertising agency, and I accompany my clients with more attention to their field of business than is typical in classic business consulting.