fields of activity

strategic consulting

Brands are not grey areas; they can be controlled in an all-encompassing sense — just like purchasing and distribution.

A strategy is a fundamental decision, a framework on which to orient purposeful decision-making. This goes both for business strategy and for brand strategy. The two are inseparably linked.

In strategic consulting, I take an existing business strategy as the basis for developing a brand strategy. A clear orientation that is both discerning and inspiring — and one that results in measurable business success.

My work begins at an earlier stage than that of an advertising agency, and I accompany my clients with more attention to their field of business than is typical in classic business consulting.