fields of activity

brand communication

A pattern of success takes shape.

A strategy that is well-founded also needs to be filled with life. This is about the systematic design and management of all points of contact — to customers, to employees and to decision makers.

For targeted internal and external communication across all media, I develop guidelines and objectives as well as support my clients in their implementation.

Classic areas where this is done include corporate identity development, conception of advertising activities and sales promotions, packaging and product redesigns, and the conduct of brand workshops and employee training sessions (internal branding).